If you’re new to the world of user-generated content (UGC), one of the biggest questions is: “How much should I charge for my work?” Setting your UGC Services can feel overwhelming, but with the right approach, you can confidently charge what you deserve—even as a beginner.
This UGC pricing guide will help you understand how to price your UGC services so that you attract brands and get paid fairly for your creative work.
Why Pricing Your UGC Services Matters
Whether you’re a short video creator or focus on UGC visuals, your time, skills, and creativity have value. Brands rely on authentic content to drive trust and sales, which is why creators deserve to be paid.
Undervaluing your content doesn’t just hurt you—it also lowers the industry standard for other creators.
Factors That Affect Your UGC Pricing for Providing UGC Services
Here are key things to consider when setting your UGC rates for beginners:
1. Type of Content
- UGC Photos
- Product Demo Videos
- Testimonials
- Voice-overs
- Lifestyle Reels
Generally, videos cost more than photos due to the editing involved.
2. Video Length (For Short Video Creators)
- 15–30 seconds (usually for TikTok/Reels ads)
- 60 seconds
- Long-form content (1–3 minutes)
Longer videos require more scripting, filming, and editing.
3. Usage Rights
- Organic social media use only
- Paid ads (whitelisting)
- Website or email marketing use
Tip: Always charge extra for extended usage rights or if the brand plans to use your content for paid promotions.
4. Exclusivity
If a brand wants exclusivity (meaning you can’t create similar content for their competitors), that should increase your rate.
Example UGC Pricing for Beginners
| Service | Starting Price (INR/USD) |
|---|---|
| UGC Photo | ₹1,000 – ₹3,000 ($15–$40) |
| 15-30 sec UGC Video | ₹2,000 – ₹6,000 ($25–$75) |
| 60 sec Product Demo | ₹4,000 – ₹8,000 ($50–$100) |
| Usage Rights for Ads | +30-50% of base content rate |
| Exclusivity | +20-50% depending on duration |
Tips for Building Confidence in Your Pricing
Create a Professional Content Creator Portfolio
Show brands what they’ll be paying for. Include high-quality UGC examples of your best work.
Be Transparent
Share your UGC pricing guide or rate card upfront or upon request.
Know Your Value
Brands pay for authentic content that resonates with their audience—not just pretty videos.
Start with Paid Brand Collaborations Early As UGC Services
Even if you begin with lower rates, don’t work for free unless you’re building your initial portfolio.
Conclusion:
Pricing your services is part of treating your UGC creator journey like a real business. By understanding content types, usage rights, and your worth, you can confidently price your UGC services and attract brands willing to invest in authentic content.
Start small, grow steadily, and remember—you bring value to every project you create.